REFLECTION
TASK
At GSL Media, we partnered with Yacht Innovation, a local enterprise specialisng in yacht renovation and restoration. My task revolved around a thorough website transformation, focusing on enhancing design, making it more modern , and optimizing content utilisation. The goal was to ensure a user-friendly interface that elevates the overall website experience.
METHODOLOGY
I researched the client and their competitors to come up with design ideas that would fit their brand. The goal was to create a clean and professional design that also conveyed a sense of luxury. I used Adobe XD to layout the homepage and incorporated their images and brand colors. To enhance user experience, I strategically placed clear call-to-action buttons that guided users to important parts of the website, boosting user engagement.
REFLECTION
If I were to revisit this project, my focus would be on refining the client's branding. While the business maintains an established logo that the client is hesitant to alter, I sense that the new homepage design doesn't suit with the branding as harmoniously as it could. The logo might benefit from subtle typography adjustments, perhaps a font alteration to add a touch of modernity. I believe that a slight branding edit could align more seamlessly with the overarching theme of the website.
However, I am pleased with the outcome of the homepage design. It gives me a sense of accomplishment to share that the final design resonated well with the client with no further revisions.
