REFLECTION
Creating assets for animation in a Roddas Clotted Cream campaign would involved several steps. The first step would be to define the campaign's objectives and target audience. This would help to determine the tone, style, and messaging of the animation.
Next, I created a storyboard to outline the visuals and narrative of the animation. This would include developing the props, and backgrounds. The storyboard helped to provide a clear vision for how the animation would unfold.
Once the storyboard was finalised, the assets for the animation were created using Adobe Illustrator, and then exported in appropriate file formats such as SVG or PNG.
The next step was to animate the assets using software Adobe After Effects. The animation needed to be timed perfectly with the voiceover and sound effects, which were also be added during this stage.
After the animation was complete, the final step was to export it in the appropriate format for social media.
Throughout the process, it's important to maintain consistency with the brand's visual identity and messaging. By doing so, the animation would effectively communicate the campaign's message and resonate with the target audience.
