The design of the Arc LED e-commerce website began with extensive research into user needs, market trends, and competitive landscapes. Based on these insights, I created wireframes to outline the site's structure and user flow, resulting in an intuitive and engaging user experience. I used Adobe XD to turn these wireframes into high-fidelity designs, focusing on a clean, modern aesthetic that showcases Arc LED's innovative products. To improve the visual appeal and functionality, I used Illustrator's image trace and shape builder tools to design custom icons for each product category. These distinct icons not only created a visually cohesive navigation system, but they also improved user interaction by making product categories more visible and accessible. This thorough process, from research to design, resulted in a user-friendly, visually appealing, and highly functional e-commerce platform for Arc LED.
