REFLECTION
Reflecting on my experience of creating branding and other brand collateral using the skills I acquired in InDesign and Illustrator, I am filled with a sense of accomplishment and creative satisfaction. The knowledge and techniques I learned in these powerful design tools enabled me to bring my client Adventure Pawtraits' brand vision to life.
In InDesign, I was able to craft visually cohesive brand collateral such as brochures, flyers, and business cards. The ability to seamlessly combine text, images, and graphics allowed me to create professional and engaging materials that captured the essence of the brand. The precise layout controls and typography features offered by InDesign ensured that every element was meticulously placed, resulting in a polished and consistent visual identity.
Illustrator proved to be an invaluable tool for creating captivating brand logos, icons, and illustrations. Its vector-based capabilities allowed me to achieve crisp and scalable designs, ensuring that the brand visuals remained sharp and consistent across various mediums.
Throughout the process, I found that the skills I acquired in InDesign and Illustrator provided me with a strong foundation for effective brand communication. The software's intuitive interfaces and extensive feature sets empowered me to express my creativity while maintaining brand coherence.
