I created a distinctive logo and versatile assets for a local dog walking business Walks & Wags that could be used in print and on social media. Beginning with sketches, I used Procreate on my iPad to create charming line drawings that exemplified companionship and outdoor adventure. These sketches served as the basis for the logo, which I refined with a variety of Illustrator tools to ensure scalability and visual impact across multiple applications. Additionaly, in Adobe InDesign, I created a cohesive price list flyer that complemented the brand's aesthetics, incorporating the logo and keeping the layout simple for clarity. This comprehensive approach ensured that the brand's identity was consistent across all mediums, increasing its visibility in both physical and digital spaces.
