REFLECTION
Altered Not Defined is a collaborative group , raising awareness on how to prevent sexual offences and the harm they cause. They needed a brand identity and website. This project included a logo design, website design and content creation. This involved thorough research, attention to detail, and creativity to develop a strong and cohesive brand identity that accurately reflects the company's values and objectives.
After creating a brand strategy, the next step was to develop a website that reflected the brand's personality and values. This included designing a user-friendly interface, creating engaging content, and incorporating the brand's visual elements. For this process I used Adobe XD to build the homepage using a range of stock imagery and graphics reflecting the brand.
In addition to the website, I also created website graphics that reinforced the brand's visual identity. These graphics included custom icons, and other design elements that provided a consistent look and feel throughout the website. By integrating the brand's visual elements, the website graphics helped to create a cohesive brand experience.
Finally, I created documentation that outlined the brand's guidelines for use in future marketing efforts. This documentation included details on the brand's visual elements, tone of voice, and other essential elements. The guidelines would help ensure that any future marketing efforts would maintain consistency and a strong brand identity.
Overall, designing the brand identity for Altered Not Defined was an exciting and rewarding experience. Through a combination of research, creativity, and attention to detail, I was able to develop a strong brand identity that accurately reflects the company's values and objectives.
